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BOUSOU NO KOKORO – SOUVENIR DESIGN JAPAN

千葉県 BOUSOU NO KOKORO

千葉県 BOUSOU NO KOKORO
From the heart of the Bousou Peninsula, from Chiba with love.

This project is the outcome of one of my projects at Chiba University, Japan. The goal was to create a brand for a souvenir, a so called “omiyage” from Chiba, including a logo, brand message, corporate design but also the package design.

The design pins on the fact that “Chi-Ba” also means “A thousand leaves”, but also refers with its bilingual typography on the international target group.